SEM (PPC) - Google Ads, Bing Ads, Facebook Ads, and Instagram Ads

The most popular form of SEM (also known as PPC) is Google Ads, however, for the broadest reach we also offer PPC services on platforms such as Bing (Microsoft or Bing Ads), Facebook Ads, and Instagram Ads.

Within Google Ads, we can offer Shopping Ads and Merchant Centre management, Display Ads on Google’s extensive display network, and Search Ads that appear directly within google search results directly above (or below) the organic search listings.

Google Ads, Microsoft Ads, and other forms of PPC offer a fast and often highly effective way to generate visibility online, however, in the longer term, other digital marketing activities like SEO can deliver a much higher return on investment once they gather enough momentum.

For this reason, we recommend a joined-up approach to PPC and SEO and other digital marketing activities like Social Media, to avoid falling into the trap of spending so much on your PPC that you can’t afford to open up more lucrative free forms of online advertising.