ABOUT
Why UClimb?
If you feel confused when you try to compare SEO and digital marketing agencies, we totally understand your frustration.
Maybe that’s why you’ve visited this page – you’re trying to see behind the bold claims, and you’re interested to learn how we operate, and see whether (or not) our culture aligns with yours.
We’re far from being a ‘typical’ marketing agency. We believe in old-fashioned values like having a hard-work ethic, accountability, and delivering results. Probably the first thing you want to know is who you’ll be dealing with, so we’ll start with a quick meet the team gallery…
Team Core Values
Here are the key characteristics that we look for in each of our team members:
Quality Work
First we encourage our team to think: “if this was your website or digital marketing campaign, would you be happy with the quality of content, presentation, and intelligent commercial strategy?”
But because each of our team (and our clients for that matter) are different, we then ask: “Would this client be happy as well?”
Naturally, this process requires intimate knowledge of your businesses, including what you do (and don’t) offer, who your target audience is, and your preferred ‘on-brand’ communication style.
Speed of Delivery
Many marketing agencies charge per hour, but with our focus on results, instead we price our marketing campaigns based on what you want to achieve.
After all, if we spent an hour producing 1000 words of written content, that’s worth 10x more than an hour spent writing 100 words of the same quality, so a fixed hourly rate doesn’t make good business sense.
And as poor quality content will tarnish your brand and damage your SEO, what we look for from our team is a combination of quality and speed.
Mutual Respect
Everyone on our team is a unique human being, and likewise, all of our clients are run by people of different backgrounds, races, and cultures.
We strive to seek out clients who share our desire for a high-trust working relationship, having proved time and time again how much faster marketing campaigns deliver results when a culture of mutual respect is present.
And we understand that it is our differences that make us strong as a team, and seek to combine the unique strengths of each colleague to give you the very best results possible.
Our Approach
At UClimb, we believe in taking the middle road between extreme perfectionism on the one hand, and ‘more haste less speed’ on the other:
| The Slow Way | The UClimb Way | The Low Quality Way |
|---|---|---|
| Perfectionist, rarely get anything completed. | We get stuff done fast, but don't forget to double check quality, and prepare before setting out. | Slapdash, rushed, no prior planning, and no double checking. |
| Always learning new techniques, but never deciding which to use, or waiting until at least 5 other people have tested them first. | We learn new things every day, but don't use them until validated, and don't spend all our time learning. We also make time for the less exciting job of doing what's on the task list. | Doing what you've always done, and not keeping up with rapidly evolving digital marketing best practice. |
| Asking everyone questions to make sure you have all the information you need, then double checking everyone is happy with your interpretation of their answers. | We see if we can find the information ourselves before troubling the client or a colleague. If unsure, we explain exactly what we're unsure about and ask for confirmation, making it a simple yes or no for the other person. | Assuming you always know the answer, or making it up if you don't, and not notifying anyone about your assumptions. |
| Highly democratic, with a desire to achieve 100% consensus before action. Important mission-critical decisions can be held up by just one difference of opinion, preventing progress. | Collaborative and action-focused, proposing solutions that others can quickly agree to or comment on, rather than open-ended questions. If others disagree, we invite alternative solutions so we can continue making progress toward an agreed outcome. | Totally autonomous decisions made on the best course of action, without reference to other key parties involved in the project. |
| Freeze when there's a problem — avoid it and hope it goes away. | Curious when there's a problem — examine the facts, understand the context, resolve it quickly, and learn from it for the future. | Reactive when there's a problem — act on first impulse. |
Reviews
Company Core Values
Taken directly from either our client reviews on Google or our customer feedback surveys, the below extracts describe in our customer’s own words what makes UClimb special:
- “Your level of detail, honesty, work ethic and fairness.”
- “It’s refreshing to deal with a company with concentrate less on smoke and mirrors and more on results.”
- “You give me honest opinions of what may/may not be working in the best interest of my business rather than in it to make money from me in any way possible”
- “Providing our sales team with red-hot, very live enquiries!”
- “We have had a great experience with UClimb compared to a number of bad experiences with other companies. UClimb produce RESULTS!!! We are in the process of creating a corporate website and Daniel and his team are doing an amazing job of it. Communication is one of the most important things in a project like this and we are very happy with the regular meetings and updates. UClimb can be TRUSTED!!!”
