PPC Agency Services
Our London-based paid search ad specialists help you create and execute an effective Google and Bing Pay-Per-Click strategy that blends seamlessly into your full digital marketing strategy.
Our PPC Services
As an award winning PPC agency based in London, our digital marketing services focus mainly on Google Ads and Microsoft Ads. We have a lot of experience in both of these platforms and therefore we are a very reliable digital PPC agency in the UK.
We provide data-driven bespoke strategies in both of these areas to enhance your digital marketing endeavours, ensuring your brand not only reaches its target audience but also achieves significant growth and ROI.
We also work alongside approved specialist partners providing Facebook and Instagram Ads, and our in-house SEO team of experts, to provide a full SEM strategy, where required.
Our PPC Campaign Process
Google Ads Setup
Our leading PPC agency helps you to manage PPC by firstly setting up a highly focussed Google Ads campaign. This minimises wasted spend and utilises the correct channels that are relevant for your type of business (which may include Search, Display, and Shopping, depending on the products or services and your industry). We utilise a broad range of google ads management tools to optimise our campaign setup, including: retargeting website visitors, selecting appropriate audiences, geo-targeting, targeting appropriate age groups, setting intelligent budget limits and bidding strategies, optimising website landing pages for high conversion rates and high quality scores, and limiting the display of ads to specific times of day and days of the week most appropriate to your target audience and industry.
Bing Ads Setup
At a very low additional cost, our PPC specialists can also set up a weekly sync to a Microsoft Ads campaign (MS Ads is the new name for Bing Ads). As the Bing Pay-per-click platform reflects the Google PPC platform so closely, around 80 or 90% of the settings from the Google Ads optimisations are carried over automatically into Bing Ads. Once this is set up, you get 2 campaigns for the price of 1, which are fully automated. Bing search usage is growing rapidly, especially in the UK, and as a result, we’re typically seeing much better cost-per-acquisition (or cost per conversion) rates within Bing Ads – we’re sure this won’t last forever, but right now it’s an opportunity to be utilised. Therefore, most of the time PPC on Bing will gain more profit than PPC on Google. The Bing PPC ads and the Google PPC ads platforms both have similar functionality, but at the moment Bing PPC advertising brings more profit to your business.
Setting up PPC marketing ads increases website traffic and lead generation as well as increasing the amount of ecommerce purchases on your site.
Integrate with SEO
At our UK agency, we also make sure that PPC is not your only means of getting online visibility. See our guide on SEO vs PPC – Which Is Best For Driving Search Traffic? With PPC you have to pay for every click, whereas SEO offers free clicks, and also has a much higher visibility than PPC. Some studies indicate that as much as 90% of potential business can be obtained from good organic search rankings, although not from paid advertising, so a balanced overall SEM strategy will give you the best ROI in the long term. In some industries though, especially those offering emergency repair services or other fast-response items, the importance of paid ads cannot be overlooked. In other industries, where the buyer’s journey and consideration period is much longer, it may be very hard to get any ROI at all out of PPC. After careful analysing and split-testing, our PPC advisors won’t hesitate to advise honestly if we feel that paid ads aren’t the right marketing channel for you.
See our guide on How To Do SEO For Your Website.
Example PPC Agency Packages:
Silver
PPC Package
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Example cost for a narrow-focus PPC campaign with low-mid competition, 3 or less campaigns, and not including Google Shopping.
Gold
PPC Package
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Example cost of PPC where competition is higher, or the focus is wider, with say 10+ campaigns and multiple advertising options including shopping and/or display ads.
Platinum
PPC Package
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Example cost for a high-profile PPC campaign on a large ecommerce website or for an ambitious national or global brand aiming for deep market penetration.
Understanding PPC and Its Role in Digital Marketing
What is PPC?
PPC stands for Pay-Per-Click, a digital advertising model where advertisers pay a fee each time one of their adverts is clicked. Essentially, it’s a method of buying visits to your site, supplementing the visits earned through organic reach. PPC adverts are paid media which can include a mix of text, images, and videos. They appear across search engines, websites, social media platforms and mobile apps.
When PPC is working properly, the fee is nothing to worry about, because the sales you get from the user clicking on the advertisement is worth more than the cost of the user clicking the ad. For example if the ad spend is £3 per click, and the click results in a £100 sale, then you’ve made a £97 profit. The £3 per click is paid to the advertising company, such as google or microsoft and the £97 profit is ecommerce profit to your business.
One of the most popular forms of PPC is search engine advertising. Search engine advertising enables you to bid for ad placement which will show the ad in the search engine’s sponsored links. These are at the top of the search results page. When someone does a search related to your type of business, your ad gets placed in the first few search results.
PPC in the SEM and SEO Landscape
PPC is a crucial component of SEM (Search Engine Marketing), which encompasses both paid and organic strategies to improve site visibility in search engine results.
Search engine marketing is one of the fastest ways to drive traffic to your website. With lots of customers shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s market penetration. The majority of new visitors to a website find the website from a search engine. Therefore SEM utilises this, making it easier for the user, resulting in more ecommerce purchases.
While SEO (Search Engine Optimisation) focuses on enhancing organic search rankings, PPC offers a direct route to gaining traffic through paid adverts. Although different, PPC and SEO strategies often complement each other in a comprehensive digital marketing plan.
SEO case study: Architect SEO Case Study.
Platform Focus: Google Ads and Microsoft Ads
Our services centre on Google Ads and Microsoft Ads, which are two leading platforms in the PPC domain. Google Ads, with its vast reach on the Google search engine and affiliated sites, offers unparalleled visibility. Microsoft Ads, formerly known as Bing Ads, provides access to a unique audience through the Bing and Yahoo networks. The use of Bing search in the UK is growing rapidly, with some studies indicating that up to 25% of UK searches are now on Bing, so it can no longer be sidelined as insignificant. Both platforms are essential for a comprehensive PPC strategy, allowing businesses to maximise their online presence.
When to Use PPC - And When Not To
Effective Google and Bing Ads Management
Managing PPC campaigns on Google and Microsoft Ads involves a strategic keyword selection, advert creation, budget management, and performance analysis. Successful management leads to higher advert positioning, lower costs, and improved return on investment (ROI). Our expert PPC team ensures your campaigns are optimised for success, from keyword research to advert optimisation and ongoing management.
Why Choose PPC for Your Marketing Strategy?
PPC is ideal for businesses seeking immediate visibility, targeted advertising, and measurable results. It’s particularly effective for launching new products, promoting special offers, and reaching specific demographics quickly. PPC is adaptable, allowing for precise control over your advertising budget and strategy.
When PPC Might Not Be Right for You
While a PPC audit offers numerous benefits, it may not suit every digital marketing strategy. As a general rule, industries that do well with PPC are where people make quick buying decisions, for example a successful PPC campaign that we have done was: emergency drain unblocking firms. While industries that typically have a long buyer consideration period – e.g. architects – may find that SEO offers a far better ROI for them than PPC.
Also, when considering ROI, bear in mind that PPC costs are ongoing – the moment you stop paying for the ads, the ads will disappear. Whereas with SEO, your rankings will remain in place long after the initial optimisation required to obtain them, so the long-term ROI on SEO tends to be higher than PPC, if you can afford to wait.
Businesses with limited budgets may find that the cost of simultaneous PPC and SEO campaigns challenging, and if so, we can help assess which is best suited to your industry and target client profile. But if you can afford both, then combining PPC with SEO and content marketing often yields the best results, offering both immediate and sustainable growth.
If your main aim is brand awareness rather than driving bottom-of-sales-funnel conversions, then a blend of low-cost PPC such as display advertising, combined with SEO to drive free clicks to helpful content aimed at the very top of the sales funnel, can expose your brand to potential future clients at the very beginning of their buying journey.
Why Choose UClimb as your PPC Agency?
As one of the the best PPC agencies in the UK, we offer:
- Bespoke Strategies: Tailored PPC campaigns that align with your business goals and target audience, and blend seamlessly with your other SEM activities.
- Expertise: Certified professionals with in-depth knowledge of Google Ads and Microsoft Ads, who collaborate closely with our SEO team and approved Facebook and Instagram agencies.
- Transparency: Comprehensive reporting and analytics to keep you informed at every step of the way.
- Results-Driven: Focused on delivering tangible results, from increased traffic to higher conversion rates.
Example project: SEO for Sheds and Wooden Garden Buildings (Pheasant & Co)
Ready to Elevate Your Business?
Contact us today to learn how our Google Ads and Microsoft Ads management services can transform your digital marketing strategy and drive your business forward.
Ready to start your PPC journey?
All we need is a few details from you, and we can get started. Please reach out today and we’ll be in touch to start the conversation.
