Other Marketing Services
Branding and Corporate Identity
From the creation of a simple brand-book with logo and colour scheme, through to a full corporate brand-identity workshop, UClimb can provide you with a tailored branding package to match your requirements.
A full branding workshop can be just with your in-house team, or for the most powerful brand positioning, market research is recommended where we speak directly to your customers to help identify accurately the strengths and dimensions of your brand.
Brand archetypes help you to uncover the personality of your company’s brand. It is also important to define the identity, image, and culture of your brand if you want to drive your company in the right direction.
If you’ve had multiple rebrands over the years, maybe it’s time for a deep-dive brand workshop that reveals who you are, and helps shape an enduring brand that doesn’t need to be recreated at regular intervals.
Logo Design
Logo, Icons, & Brand Book
Corporate Branding
Mini Brand Workshop
Strategic Rebrand
Enterprise Corporate Identity
Market Research (1 Day)
Market Research (2 Day)
Market Research (5 Day)
Marketing Strategy – Market Research
Market research can be the difference between the good businesses and the really great businesses.
It is easy to get complacent, especially if you’re doing reasonably well, and make confident assumptions in the boardroom about what the market really thinks, and what your target customers really want.
When you go out and ask them, the reality is usually different.
Using the insights gained from 3rd party marketplace research allows you to fine-tune your messaging in a way that touches the right emotional chords, giving you an unfair advantage over the competition.
It will also help you to craft your business strategy in the years ahead.
Our research can include existing customers, end users (i.e. your customer’s customers), potential customers, and past customers. It can also gather facts and data about the marketplace as a whole, so that you know where you fit, and what you need to do to move into new territory.
Our market research typically kicks off with a Zoom meeting (in advance) where we discuss what you want the research to uncover, so that we have clearly defined objectives from the start.
At the same meeting, we can brainstorm the types of questions to ask, and discuss appropriate audiences and personas to speak to.
We then schedule a series of phoning sessions, at the first we attempt to call everyone on the list, but we also schedule 1 or 2 further sessions to follow up anyone not reachable on the first day.
We typically agree a minimum sample size, and it is important to have 2x or 3x more people on the list than the minimum sample size, as it’s usually not possible to get through to everyone.
Website Hosting
UClimb offer fast, secure, and modern website hosting for a wide range of requirements.
Simple websites with few pages and no ecommerce are often OK on a high-capacity shared web hosting package, however, even with these websites you may want to upgrade to cloud hosting or semi-dedicated, if you are wanting the very fastest load speeds and best possible Core Web Vitals scores.
Large ecommerce websites will almost always need a dedicated or semi-dedicated high-capacity website server, especially if there are more than 500 products.
We provide website hosting as a necessary and valuable add-on service to our clients, and will happily advise on you on an appropriate hosting package without overselling you something with more capacity than needed, and without baffling you with technical jargon, or overlooking some critical requirement that your website has.
We can also manage the migration process for you, using our tried and tested website migration checklist to ensure a near seamless transition from your current website hosting provider.
UClimb do not manage email hosting, but can set up MX records on your domain registrar to point to email hosting of your choice – our recommendation is usually MS365.
Dedicated Cloud Hosting
Magento Hosting – High Resource
Magento Hosting – Low Resource
Magento Hosting – Medium Resource
Semi-Dedicated Hosting
Shared Cloud Hosting
Shared Web Hosting
WordPress Hosting – High Resource
WordPress Hosting – Low Resource
WordPress Hosting – Medium Resource
GA4 – Advanced Setup
GA4 – Basic Setup
GA4 - Including Conversions
Google Tag Manager Setup
Google Analytics (GA4) and Tag Manager Setup
Most marketing executives and marketing agencies are able to setup a default ‘out the box’ Google Analytics account to measure website traffic, user interactions, and a whole host of other data.
However, things like setting up the right goals to measure conversions that are meaningful for your organisation, filtering out visits from your own staff, creating custom views, are much less widely understood, which is where we can help.
Google Tag Manager is a recommended way to organise your tracking snippets and also facilitates the setup of advanced tracking options that can’t easily be setup within GA4.
Our Google Analytics team have had extensive training in the finer details of GA4 and Tag Manager and will be glad to assist you as required, to ensure you’re capturing the data you need accurately, and attributing it correctly.
Social Media Management
Our social media management services are split into 2 distinct stages.
Stage 1 is the setup, research, and strategy creation including things like identifying your target audience, and creating a content plan tailored to the interests of that audience.
Stage 1 normally takes around 1 month, but can be implemented faster on request.
Once stage 1 is completed, we can set to work executing the strategy defined in the first month. See ‘Ongoing Content Creation and Scheduling’ below, for further information.
Month 1 – Strategy and Setup
Before you can start an effective social media campaign, you need a social media strategy.
This includes defining your target customer personas, understanding your industry, and a solid content strategy that appeals.
It also includes checking all of your existing social channels for consistency and best-practice set-up, or if you don’t have the right social channels already in place, setting these up for you.
Month 2 and Ongoing – Content Creation and Scheduling
Once you have your social media strategy in place, including a content plan tailored to the interests of your target customer profile, the scheduling of well-crafted social media posts can begin.
Our standard social media management packages offer 3 posts per week across 2 or more social platforms.
We use best practice social media management, to maximise reach and create engagement.
You can submit your ideas to us via a quick online form, or we can create the content for you on the back of your blog content strategy, allowing your social media scheduling to run on auto-pilot.
Month 1 - Strategy and Setup
Strategy and Setup of 2 Channels
Strategy and Setup of 3 Channels
Strategy and Setup of 4 Channels
Strategy and Setup of 5 Channels
Month 2 and Ongoing - Content Creation and Scheduling
Basic Package – 2 platforms
Basic Package – 2 platforms + Instagram
Custom Social Media Management Package
Local SEO including GMB Optimisation (Add On)
Local SEO Including Google Maps (GMB) Optimisation
If your service is regional, local SEO including optimisation on Google Maps may deliver more results than nationwide SEO on Google search rankings.
Having your business pop up on Google Maps, even when zoomed out, and also within the ‘maps 3-pack’ section that often shows up on Google Search, is a powerful way to target people looking for your product or service ‘near me’.
This service can be used to complement our main SEO services that focus on search engine ranking positions (SERPS).
Email Marketing Assistance
UClimb can help you every step of the way to get started with Email marketing.
We help you in first choosing the right software to send from, working out how to track and manage progress, how to integrate it with your CRM, how to create a good content strategy, and to write simple yet effective emails, what kind of email templates to use for different applications, etc!
Initial Content Strategy
Initial Software Setup
Monthly Emails (Content Writing)
Weekly Emails (Content Writing)
Brochure Design
Business Stationery Design
Exhibition Stand Graphics Design
Graphic Design
If you take a close look a website that you feel is smart or impressive, the chances are the graphics and images used as a large part of the professional feel you have observed.
For this reason, we believe that graphic design is about far more than brochures, catalogues, flyers, and trade-show banners – professional graphic design is also an essential element of most website designs.
UClimb have a team of passionate graphic designers able to handle both simple and complex briefs, and we’ll apply our ‘maximise lead generation’ methodology to anything we work on, and will pay close attention to the details of your brand guidelines to ensure visual consistency and brand-recognition.
Print Design
Offline marketing is making a come-back in a world where the focus is increasingly digital.
Tactile items such as bespoke-printed high-quality marketing literature can stir emotions where over-used digital marketing techniques may fail.
Often, if you want the maximum impact, the simpler the better, combined with attention to detail and premium quality.
Our skilled designers and print management teams will work together with both you and your chosen print partner, to advise on impactful offline marketing items that create the maximum impact.
Bespoke Printing
Direct Mail
Handwritten Letters, Notes, and Envelopes
Domain Registration & DNS Management
Domain Registration and DNS Setup Assistance
Sometimes incorrectly referred to as ‘domain hosting’ or simply ‘hosting’, domain registration is different to website hosting, even though often the same company will offer both services, which is where the confusion often originates.
UClimb will not save you any money on your domain registration, but we often help our clients navigate this complex area, saving them a lot of hassle and admin.
We can also advise you best practice with DNS (Domain Name System) setup, and whether or not it makes sense to use an separate platform like Cloudflare to control this, or whether to set everything up with the Domain Registrar.
UClimb are resellers of a wide range of domain extensions, from the common ones like .com, .org, and .co.uk through to less common ones like .academy, .xyz, .pizza, etc.
