Google Analytics (GA4) and Tag Manager Setup

Most marketing executives and marketing agencies are able to setup a default ‘out the box’ Google Analytics account to measure website traffic, user interactions, and a whole host of other data.

However, things like setting up the right goals to measure conversions that are meaningful for your organisation, filtering out visits from your own staff, creating custom views, are much less widely understood, which is where we can help.

Google Tag Manager is a recommended way to organise your tracking snippets and also facilitates the setup of advanced tracking options that can’t easily be setup within GA4.

Our Google Analytics team have had extensive training in the finer details of GA4 and Tag Manager and will be glad to assist you as required, to ensure you’re capturing the data you need accurately, and attributing it correctly.