SEO Project: Dee Valley Bees
When Dee Valley Bees first approached UClimb for help to sell their bee nucs online, they didn’t rank on Google at all – not surprising as they had no website, no company name, no logo, etc – all they had was lots of bees and a few good ideas about what to call their business – giving us a blank canvas, on which to paint the perfect picture.
Once the SEO crystallised, our client’s website became a honeypot, with customers swarming in from all over the North West, and bee nuclei started flying off the shelves.
Humble Beginnings
We did not have a large budget for the project, because the bee business was a side-line that wasn’t generating much money at the time, however, the owner agreed to invest enough to create a brand identity, build a simple 2 page website with a blog, overhaul the Google maps listing, and make a start on both UK-wide SEO and local SEO.
Mixed Success Initially
With only 2 months of SEO investment, and a totally cold start without even a domain or website online prior to our involvement, SEO was initially slow, with just a handful of hyper-local keywords reaching page 1 positions.
However, even this was enough to generate online sales and leads for 3 nuclei, encouraging the client to commit to a longer 12-month SEO project.
Flying High
After around 6 months of low but steady SEO investment, the client was receiving 2 or 3 sales or enquiries every month, leaping to 9 last month, thanks to hitting the number 1 ranking position for a range of relevant local keywords, and reaching page 2 rankings for several high-volume national keywords, and reaching 6th position for “bees for sale near me”. See below for data insights from our SEO dashboard:
