What Happened in Google’s May 2022 Core Update?

It’s that time again when Google throws SEO agencies a curveball and sends us running to check the SERPs.
Another Google core algorithm update.  Be it good for your keyword rankings, or be it bad, you can guarantee it will be fun.

Latest Insights

On the 25th of May 2022, Google released their May Core Update for Google search.
As outlined in our previous article about the Google core algorithm updates in mid-2021, as usual, Google hasn’t given any indications as to what changes the update includes, instead they refer everyone to this 2019 guidance.
However, as a London SEO agency tracking rankings for a wide range of clients globally, we have some unique insights into how these updates affect our client’s rankings.

The Main Changes We’ve Noticed So Far

While the most significant ranking turbulence typically happens within a day or 2 of the core algorithm update, typically we notice increased levels of turbulence for a couple of weeks on either side of the update.  We put this down to Google testing their changes in limited markets prior to the full roll-out, and then subsequent adjustments post-roll-out, when the new algorithm doesn’t deliver the quality of relevant search results that they hoped for.
In the 3 weeks prior to the May 2022 core update, we noticed that clients with landing pages containing a keyword density higher than recommended by Yoast started to fare better than clients with landing pages at the recommended keyword density of 0.5% to 3%.
Other than that slight shift relating to keyword usage on-page, we noticed remarkably little change in keyword rankings, with the notable exception of clients selling Covid products, as outlined below.

COVID-19 Keyword Rank Changes After The May 2022 Core Update

One of our clients selling covid test kits had explosive growth in page 1 keyword rankings on 27th and 28th May, following the update on the 26th, see the graph below showing the rank distribution of the keywords that we track for them:

2 1

Around November last year, these same keyword rankings suddenly and dramatically dropped, and no amount of adjusting, tweaking, re-writing, and brainstorming was going to entice them back.
We are pleased that Google has finally released their manual adjustment to our client’s rankings as part of this core algorithm update in May 2022!

COVID-19 Keyword Search Volume Data Changes

A further exciting development we’ve noticed is that Google Covid-19 keyword search volume data has suddenly become available since Google’s May 2022 Core Update!
Since the start of the Coronavirus pandemic, we have had to develop our SEO strategies for our clients selling pandemic-related products without the benefits of any keyword data for search terms that included the word Covid, because Google rightly didn’t want people profiteering from the crisis, however, it did make it difficult at times to make essential products visible online to the people who needed them.
We can only assume that Google has now decided that profiteering from the COVID crisis is now a thing of the past, and therefore releasing the keyword search volume data to the marketing world is no longer an issue.

SEO Help And Advice – How To Respond To Core Updates

While some SEO operatives get anxious about the uncertainty that search engine algorithm changes bring, we remain confident that if we continually strive to improve the relevance and quality of our client’s websites, the longer-term search ranking trend will be upwards, in spite of short-term ups and downs.
Browse the advice contained in our SEO help articles, or contact our team of knowledgeable SEO operatives and consultants, and we can help you formulate a game plan to give you the best odds to win the ranking race against your competitors.

Our digital marketing services to help you survive and thrive online:

SEO Site Audits.  We will go over your site from technical, user experience, conversion rate optimisation, and search engine optimisation points of view and give you a report with recommended actions.
SEO Consultancy.  If you wish to have your teamwork on the site in-house, we can be trusted on-team consultants to guide the direction and also optimise content and hold discussions to maximise your team’s efforts.
Complete SEO Package.  We will take time to understand your business and your industry, and research keywords that are important.  We will also carry out an audit of your site and then work through the recommended actions once approved by your team.
Website Builds or Re-Builds.  With our team of developers, we can either further develop your existing site, or in the event of an obsolete platform or site that is riddled with issues, we can re-build your website from scratch.  Websites that we can build include non-eCommerce catalogue or service sites, eCommerce sites (our preferred platform in WooCommerce on the WordPress CMS), blog sites and any other site that your imagination can conjure!
Content Creation and Blog Writing.  If you are struggling to create content due to in-house time restrictions, why not let our team of content writers handle it for you?  We can write blogs, product descriptions, category descriptions, pages, and ads.
Ultra-Fast Web Hosting Packaging.  Our next-generation cloud hosting packages have CDNs in every corner of the globe ensuring that your site is accessible globally at top speed!
Set-Up, Manage and Optimise Google Ads PPC Campaigns.  We have excellent success in managing Google Ads PPC Campaigns to reduce spending, increase your quality scores, and get you more clicks for less!

Our Reviews

Nishana Shukoor
Nishana Shukoor
November 2, 2022.
Excellent team to work with! Highly knowledgeable, proactive, and open to working with us to figure out what is best for our company’s specific needs.We were especially impressed with their prompt and open communication. Would highly recommend them to anyone looking for SEO and digital marketing expertise.
Rob Tuffin
Rob Tuffin
October 27, 2022.
Professional and quick-responding SEO agency with a focus on ROI. Frank and pragmatic approach, including an honest appraisal if ROI isn't forthcoming or as expected. I would highly recommend U-Climb, a safe pair of hands for your website optimization.
Carlton Simpson
Carlton Simpson
September 13, 2022.
Great company to deal with and good communication. Highly recommended
Luan Lazarus
Luan Lazarus
September 7, 2022.
UClimb have been very supportive and transparent in helping us to achieve better SEO results, we look forward to working with them long in to the future and increasing our results and incoming enquiries!
Damilola Sogbesan
Damilola Sogbesan
September 6, 2022.
Thanks for all the work and research on the service and really appreciate and like the changes you have made on the website.
Scott Simpson
Scott Simpson
February 7, 2022.
Had an excellent experience with UClimb - would fully recommend. Highly knowledgeable, efficient and very good value for money.
Rick Clark
Rick Clark
January 27, 2022.
We've used UClimb for several months now and found their services of great benefit to our company in the ever-evolving world of Google optimization. Daniel and his team will work with us and review our progress to support monthly SEO activities and any additional campaigns. Would recommend you contact them for a chat!
January 27, 2022.
Daniel and the team at UClimb have excellent knowledge and experience in SEO, CRO, content and many other aspects of digital marketing. They keep on top of latest google changes and respond accordingly giving us peace of mind. They always do the best for the client, explaining in simple terms what's happening and what we can do to improve and get the best results. Very trustworthy and enjoyable to work with. Highly recommended.
Rob Smith
Rob Smith
September 30, 2020.
Daniel and his team at UClimb are knowledgeable and great at what they do, as well as having the ability to convert the world of techie digital stuff into layman's terms. They've been a great partner to work with and we look forward to collaborating further with them.
Paul Fellows
Paul Fellows
September 17, 2020.
We have had a great experience with UClimb compared to a number of bad experiences with other companies. UClimb produce RESULTS!!! We are in the process of creating a corporate website and Daniel and his team are doing an amazing job of it. Communication is one of the most important things in a project like this and we are very happy with the regular meetings and updates. UClimb can be TRUSTED!!!

Let's Get Started!

Please fill in the details below to give us an idea of what you want to achieve. 

We will then use this information when we make our initial exploration call with you as a starting point for your success with UClimb. 

Once submitted, a UClimb representative will contact you to set up the initial call to discuss your marketing needs. 

Speak Soon!

Submit Enquiry for What Happened in Google’s May 2022 Core Update?

Please fill in the details below.

Once submitted, a UClimb representative will contact you to set up the initial call to discuss further details of your project 

Speak Soon!

Book An Exploration Call!

Elevate Your Business: Unleash Your Marketing Potential

Ready to rise above the competition? Book a no-obligation exploration call today. We will discuss how we could be your marketing co-pilot and leverage your point of difference. 

Schedule your free call now—let’s help you transform your business online. 

Enterprise SEO Package

Start Your SEO Journey Today

Please fill out your information below to request a quote for an ENTERPRISE SEO PACKAGE! A UClimb team member will be in touch with you soon

SEO Blitz Package

Start Your SEO Journey Today

Please fill out your information below to request a quote for the SEO BLITZ PACKAGE! A UClimb team member will be in touch with you soon

Platinum SEO Package

Start Your SEO Journey Today

Please fill out your information below to request the PLATINUM SEO PACKAGE! A UClimb team member will be in touch with you soon

Gold SEO Package

Start Your SEO Journey Today

Please fill out your information below to request the GOLD SEO PACKAGE! A UClimb team member will be in touch with you soon

Silver SEO Package

Start Your SEO Journey Today

Please fill out your information below to request the SILVER SEO PACKAGE! A UClimb team member will be in touch with you soon