When doing SEO for manufacturing companies, we’ve noticed an improvement in Google ranking position when we state clearly on key pages of their website that they are a manufacturer.
Google doesn’t openly claim to give any preference to manufacturers, but it would make sense if they do – after all many people want to ‘buy direct’ to benefit from lower prices or to find custom-made items.
Other than that small difference, the majority of SEO for manufacturing is the same as SEO for any other type of business.
Quick CRO tip – stating that you are a manufacturer can also boost enquiry rates, especially if you back it up with genuine videos and images showing your production areas.
Manufacturing SEO Case Study: Envoprint
This client is focused on helping their customers stand out from the crowd with unique display stands, innovative printed packaging solutions, and custom envelopes that are all tailored specifically to customer requirements.
As one of our longest-standing clients, Envoprint has seen an increase in rankings of 1,982 places even though their rankings were already in a reasonably good position when they first enlisted our SEO services.
At the point of writing, they have 149 keywords ranking on page 1 of Google, of which 65 rank in positions 1-3 at the top of page 1. Ranking in positions 1-3 drives the most traffic and conversions, as click through rates can be as much as 10x higher if you rank at the top of page 1, compared to the bottom of page 1.
Organic search traffic has also increased significantly, with over 57,000 organic sessions since we commenced work less than 4 years ago, and over 105k sessions in total:
We also manage SEM (aka PPC, i.e. Google Ads and Bing Ads) for this client. Careful analysis of their Google Analytics has allowed us to compare the relative success of both the SEO and the PPC campaigns, we have been able to focus their paid search traffic in the areas where it works best, saving wasted ad spend in areas that don’t offer such a good CPA within the PPC campaigns.
Additionally, we manage their website for them, creating new pages, sections, and functionality.
We also take care of all of their content creation – whether it’s a blog, a new landing page for a new product launch, or fine-tuning of existing content, the team at Envoprint give us a brief at a monthly Zoom catch-up and then leave us to create their content in a compelling and SEO-friendly manner.
Thanks to high Google rankings, combined with efficient PPC and great conversion rates from both campaigns, this client has the luxury of picking out the best enquiries from a large stream of website-generated leads.
Because it’s all inbound marketing, the leads are high quality, from people who are looking for exactly what they offer and have found just that on the website.
Manufacturing Client Testimonial
This is an exact quote taken from the review they left us on Google:
“Daniel has been working with Envoprint for a while now, helping to significantly increase our Google rankings to ensure a high flow of enquiries though our website. He has worked closely with staff to ensure that our needs are covered, and we would all very much recommend him for your SEO and CRO requirements!”