If you’re managing a website, especially one on popular platforms like WordPress, there are several plugins that can simplify the process of adding Schema markup to your content. Here is a review of some of the best schema plugins for WordPress, and couple of options for other platforms too:
1. Yoast SEO
While primarily known as an SEO plugin, Yoast SEO also has built-in Schema functionality. The plugin automatically generates necessary Schema markups for your content, ensuring that search engines can understand the context. For advanced users, there’s even the possibility to fine-tune and modify the Schema output.
2. All in One Schema Rich Snippets
This plugin focuses solely on incorporating rich snippets into your website. It supports a variety of content types, including articles, reviews, events, people, and products. The interface is straightforward, making it easy to select the type of content and fill in the required information.
3. Schema Pro
Schema Pro allows users to quickly and automatically add schema markups to their website. With its intuitive interface, you can set rules and define the schema type you want for your content. It supports a wide range of Schema types and integrates seamlessly with popular page builders.
4. WP Schema
WP Schema is another plugin that focuses on simplifying the process of adding Schema to WordPress websites. It has an automatic setup feature, but also allows for manual inputs and customisations for those who want more control.
5. Schema & Structured Data for WP & AMP
Designed for both regular WordPress and AMP (Accelerated Mobile Pages), this plugin offers support for more than 35 Schema types. Its conditional display fields allow you to include the markup only where it’s needed, and it even lets you import data from other Schema plugins, such as Yoast.
6. Markup (JSON-LD) structured in schema.org
For those using Joomla instead of WordPress, this extension provides an easy way to add Schema.org type markups, including rich snippets. It covers articles, events, products, restaurants, and more.
7. Merkle’s Schema Markup Generator
Though not a plugin, this tool is worth mentioning. It’s a free online utility where you input the data, and it generates the necessary JSON-LD code for you to add to your webpage.
8. Rank Math Pro
Out of all the schema plugins we have reviewed, Rank Math Pro appears to be the best plugin for schema markup.
Rank Math has been rising in popularity as a comprehensive SEO plugin for WordPress users, and its handling of Schema markup (with the Pro version) is one of the reasons why. Rank Math’s Schema Module offers several features that make it a compelling choice:
1. Variety of Supported Schemas:
Rank Math supports a wide array of Schema types right out of the box, such as Article, Product, Recipe, Event, FAQ, and more. This is a boon for diverse websites that deal with multiple types of content.
2. Automatic Detection:
One of the strengths of Rank Math’s approach to Schema is its automation. The plugin can automatically detect the type of content and apply the relevant Schema, though you’re free to change or adjust this if needed.
3. Intuitive Interface:
Rank Math offers an easy-to-use interface for adding and customizing Schema data. The user-friendly setup makes it suitable for both beginners and seasoned webmasters.
4. Review Integration:
If your website features product or service reviews, Rank Math provides a way to integrate those into your Schema, potentially leading to rich snippets in search results.
5. Integration with Gutenberg and Classic Editor:
For those using the Gutenberg editor on WordPress, Rank Math smoothly integrates, offering blocks that help you add FAQs or HowTo content, which can be beneficial for Schema and snippets.
6. Testing Tool Integration:
Rank Math integrates seamlessly with Google’s Schema Testing Tool. This means after setting your Schema, you can instantly test it to ensure Google can read it properly.
7. Flexibility and Customization:
For advanced users, Rank Math offers plenty of customization options. If you understand Schema deeply, you can use filters and additional code to further customize how Rank Math outputs Schema data.
8. Performance Optimized:
Despite its feature-rich nature, Rank Math is designed to be lightweight and efficient. This ensures that while you’re enhancing your site’s SEO, you’re not sacrificing speed.
Rank Math is undoubtedly a strong contender in the SEO plugin arena, and its approach to Schema is both comprehensive and user-friendly. If you’re already using or considering Rank Math for your website’s SEO, its Schema module is a valuable tool to leverage, eliminating the need for additional Schema-specific plugins for most users.
However, as with any plugin, it’s crucial to periodically review and test the Schema outputs to ensure they align with best practices and your site’s content.
Integrating Schema markup into your website can sound intimidating, but with the assistance of plugins, even those with minimal technical knowledge can do it. When choosing a plugin, consider your needs, the types of content you frequently publish, and how much control you want over the markup.
Help with your Schema Markup
The first step with Schema, for many companies who want to improve their SEO, is to audit your existing Schema markup. This is included in all our SEO website auditing options. Get in touch today to decide which audit is best for you.