• Setup of a new Microsoft Ads campaign where none existed before.  Microsoft Ads is the new name for Bing Ads – so if you are looking for Bing Ads setup, this is exactly the same thing.
  • We will set up a well-structured campaign in line with best-practice, tailored to your specific company objectives and target audiences, and optimised to minimise wasted spend and maximise lead generation and conversions.
  • We will also set up advanced Google Analytics goal tracking, and configure Google Analytics to recognise traffic from the Bing Paid traffic source (which doesn’t currently happen by default).  This will be structured in a way that allows a direct comparison between the relative success and conversion ratios of both your Bing Ads and your Google Ads so that you know month by month which is performing better than the other.  This Google Analytics setup will enable you to compare conversion from other traffic sources like ‘Organic’ (SEO) and Social Media.
  • Price assumes there is an existing well-optimised Google Ads campaign that we can use as a guide for the Microsoft Ads setup.  If there is none, please request a bespoke quotation.
  • Once the campaign is running, keep it efficient with ongoing Microsoft Ads Optimisation.

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