Google My Business: How To Create And Optimise A GMB Listing

Why Set Up A GMB Listing?

When it comes to finding your company online, a well-optimised Google My Business profile is an important part of the equation.  Having a GMB listing helps you to be found for area-specific search terms, so is an important part of local SEO.  It is free, easy to set up, and allows your company to appear on Google Maps and Google Local Pack Listings within Google Search, adding further visibility in addition to your website’s organic ranking on the SERPs.

Furthermore, reviews on GMB are easy to make, comment on, and like.  Not only do customers like reviews, but so does Google as it helps to provide credibility to your product or service.

How To Create A Google My Business Listing

The Essentials

We think that the most important components of your GMB listing are your business address, business hours, business category, and reviews.  This is the backbone of all listings that we create.  Once your profile is created a Google Maps location is then automatically generated.

If you’re wondering, it is not recommended that you use a GMB listing as your main website.  This tool is there to support but shouldn’t be used as a compromise for a website. This said it is logical and undeniable that the more you put into your HQ and branch listings the more you will get out.

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A Step By Step Guide To Setting Up A GMB Profile

  • Firstly, you will need to conduct a Google search to ensure that your business doesn’t already have a GMB listing.  If your business has been around for a while, it is likely there will already be a listing.  Once you have claimed your business, you can now begin to manage the information.
  • If a listing hasn’t been set up, you can do so pretty quickly.  Verification can take longer to complete, but it can usually be done within a few days.
  • Start with your official business name and ensure that you find a relevant business category – there are numerous ones there so it should be easy to find the one that best describes your company.
  • Now you will need to add the location that your customers can visit.  If you cover and serve numerous additional areas, you can add these to your listing too.
  • Now you can add your business contact information – including your phone number and website URL.
  • Next, add your business opening/closing hours and the address where your head office is based.
  • Now we’re ready to verify!  This is done via postcard by mail and can take a while to reach you. It’s important to remember that if you don’t verify your business, your changes will not be made public. Once you receive the postcard from Google, enter the code into your GMB listing and your business will then be live.

How To Optimise A GMB Listing

We recommend that you optimise your GMB listing by entering complete data that doesn’t leave anything to be supposed or expected.  Make sure that your business products and services are fully explained, and your listing is easy to navigate – including calls to action and links to your website.

Just like conventional website SEO, we recommend that you increase your ranking chances by using keywords within your GMB listing – although be careful not to keyword stuff, or Google will penalise you.  The best way to do this is to carry out some keyword research before adding content to your listing to ensure that you have a variety of industry-related search terms.

Always ensure that your business operating hours are up-to-date.  We even recommend updating them during public holidays or times when your business will be closed to the public.

Putting substantial time into listing ‘products’ ‘offers’ and ‘posts’ updates – for example, a car dealer could offer mud and snow tyres in autumn – can feel like a lot of boring work but be assured that it is worth it!

Photos and videos are a must as they provide more credibility and personality to your listing and your business.  If you have images and videos of your team at work, this will help to create trust with potential customers as they will be able to see your team before committing to using you. 

A business with images receives 42% more direct requests and 35% more click-throughs to its website than businesses that don’t use images.

The Power Of Reviews And Trust

Reviews are a brilliant way to attract customer engagement while building trust and credibility within your industry. Ensure that you respond to all reviews, good and bad, to help increase your business’s prominence in search results.

In this day and age, easy access to information is so important to every website user.  That’s why we recommend that you allow your customers to message you via GMB.  However, this is only available through the Google Business Profile app.

We know that an extra source of communication will probably be a hindrance to most people’s working hours – but ensuring that you are always on hand for your potential customers, may just be what they need to convince them to choose you and not your competitors.

Don’t Forget To Add Links To Your Website

Finally, ensure that you add your products with links to your website, relevant images, and a short product description giving the customer all the information that need as concisely as possible. Take a bit of time with this, and then watch the results come in!

With Google having a colossal percentage of searches via phones and PCs it is very important to come up in proximity to where someone may be searching for your goods or services.

How Can UClimb Help?

If all this seems a little daunting and not quite up your street, don’t worry.  Our team are on hand to help anyone at any time.  Just give us a call today.

Our Reviews On GMB

Nishana Shukoor
Nishana Shukoor
November 2, 2022.
Excellent team to work with! Highly knowledgeable, proactive, and open to working with us to figure out what is best for our company’s specific needs. We were especially impressed with their prompt and open communication. Would highly recommend them to anyone looking for SEO and digital marketing expertise.
Rob Tuffin
Rob Tuffin
October 27, 2022.
Professional and quick-responding SEO agency with a focus on ROI. Frank and pragmatic approach, including an honest appraisal if ROI isn't forthcoming or as expected. I would highly recommend U-Climb, a safe pair of hands for your website optimization.
Carlton Simpson
Carlton Simpson
September 13, 2022.
Great company to deal with and good communication. Highly recommended
Luan Lazarus
Luan Lazarus
September 7, 2022.
UClimb have been very supportive and transparent in helping us to achieve better SEO results, we look forward to working with them long in to the future and increasing our results and incoming enquiries!
Damilola Sogbesan
Damilola Sogbesan
September 6, 2022.
Thanks for all the work and research on the service and really appreciate and like the changes you have made on the website.
Scott Simpson
Scott Simpson
February 7, 2022.
Had an excellent experience with UClimb - would fully recommend. Highly knowledgeable, efficient and very good value for money.
Rick Clark
Rick Clark
January 27, 2022.
We've used UClimb for several months now and found their services of great benefit to our company in the ever-evolving world of Google optimization. Daniel and his team will work with us and review our progress to support monthly SEO activities and any additional campaigns. Would recommend you contact them for a chat!
Annie
Annie
January 27, 2022.
Daniel and the team at UClimb have excellent knowledge and experience in SEO, CRO, content and many other aspects of digital marketing. They keep on top of latest google changes and respond accordingly giving us peace of mind. They always do the best for the client, explaining in simple terms what's happening and what we can do to improve and get the best results. Very trustworthy and enjoyable to work with. Highly recommended.
Rob Smith
Rob Smith
September 30, 2020.
Daniel and his team at UClimb are knowledgeable and great at what they do, as well as having the ability to convert the world of techie digital stuff into layman's terms. They've been a great partner to work with and we look forward to collaborating further with them.
Paul Fellows
Paul Fellows
September 17, 2020.
We have had a great experience with UClimb compared to a number of bad experiences with other companies. UClimb produce RESULTS!!! We are in the process of creating a corporate website and Daniel and his team are doing an amazing job of it. Communication is one of the most important things in a project like this and we are very happy with the regular meetings and updates. UClimb can be TRUSTED!!!

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