Google Analytics Setup – Basic

Google Analytics is a free platform from Google to record everything that happens on your website. The latest version is called GA4 and it is very powerful and has many options.

GA4 Setup – The Basics

Firstly you need to set up the account, and like all Google products, this needs to be linked with a Google profile. Then make sure you have the correct link to your website, and also check if you have the older version still connected, known as Universal Analytics (UA).  Decide who has access and what level of access, and check the traffic is pulling through correctly.

Connecting the Code

This can be done directly to GA4, or through Google Tag Manager – depending on what is required.

Conversions

This is where we look at all the different activities on the site and decide which ones need to be logged as “conversions” – this is the name for an activity that shows a practical measurable step towards the goal of your website.  This basic level of GA4 setup doesn’t include the setup of goals or conversions.  However, for e-commerce sites the “purchase” conversion is already in place automatically.  To go further with conversions, including working out the best conversions for your SEO strategy and PPC (paid advertising) campaigns – see our GA4 Setup Including Conversions service.

E-commerce Integration

As mentioned, if your site has an online shop, then the “purchase” conversion is automatically included. We will also set up an integration from the website to feed e-commerce data back into GA4 and this allows you to review which products bring the most revenue and many other commercial insights.

SEO Dashboard Integration

If you are also using our SEO service, we can integrate the results from GA4 into our SEO dashboard software, which makes a very convenient way to view this and many other platforms in a simple clear format. It will also allow you to set up custom views and reports, so a particular colleague can keep an eye on one particular aspect, e.g. sample requests, or paid advertising results.

All of the above is included in our basic setup setup. For advanced users, we also offer the Advanced Google Analytics Setup service.